Live Advertisment
The first live advertisment was performed before the start of a play, Tues. April 11 at Piccadilly's Comedy Theater in London. The ad promotes tourism in London and is scheduled to be performed before audiences in other cities as well.
( an exerpt from the article: Theatergoers Sit Through 'Live Ads' Before Plays by By OLIVER STEEDS and CHARLOTTE SECTOR)
"Theatre is one of the last bastions of non-commercial zones so this is breaking new ground," said James Bidwell, chief executive of Visit London. "We wanted to do something which would create excitement, some inspiration and attract people to London and also to focus on theatre."
Click on the link below to read more
http://abcnews.go.com/International/story?id=1830980&page=1
( an exerpt from the article: Theatergoers Sit Through 'Live Ads' Before Plays by By OLIVER STEEDS and CHARLOTTE SECTOR)
"Theatre is one of the last bastions of non-commercial zones so this is breaking new ground," said James Bidwell, chief executive of Visit London. "We wanted to do something which would create excitement, some inspiration and attract people to London and also to focus on theatre."
Click on the link below to read more
http://abcnews.go.com/International/story?id=1830980&page=1

0 Comments:
Post a Comment
<< Home